Town Team
Team-based clothing e-commerce platform with inventory management and team collaboration features.
Project Overview
A clothing storefront built around teams, not just carts.
Town Team is a clothing e-commerce platform where the buying unit is a group rather than an individual. Squads, clubs and small organisations assemble a shared order, agree on sizing and check out together.
That shifted the whole data model: carts belong to a team, stock has to be reserved across several contributors, and the admin side needs visibility into an order that several people touched.
The Challenge
A conventional cart assumes one shopper. Here several people add items to the same order at different times, which breaks naive stock handling and makes order state ambiguous.
The Approach
The cart was modelled as a shared, persistent entity with per-member line attribution, and inventory checks were moved to the moment of checkout so concurrent editing never oversells a size.
Core Features
Catalog & variant engine
Products modelled with size, colour and fit variants, each with its own stock counter, pricing rule and media set.
Faceted search & filtering
Instant client-side filtering across category, size, price band and availability, with URL-synced state so any view is shareable.
Cart & checkout flow
Persistent cart, address capture, shipping options and an order summary that recalculates totals and tax on every change.
Order lifecycle
Order creation, status transitions and history views for both the customer account area and the admin side.
Merchandising surfaces
Editorial hero blocks, collection rails and related-product logic used to push seasonal drops without a code change.
Architecture & Tech
Tech Stack
- React with a component-driven structure, memoised derived state and route-level code splitting to keep interaction snappy.
My Role & Contributions
- Owned the front-end architecture, component library and state management.
- Implemented the full React stack for this project.
- Translated design intent into a responsive, accessible interface across breakpoints.
- Collaborated on shared conventions, code review and integration with parallel workstreams.
- Deployed and verified the production build.
Delivery Process
- 01
Discovery & scoping
Requirements distilled into a prioritised scope, user flows and a data model sketch before any code.
- 02
Architecture & design system
Component hierarchy, state boundaries and a token-based visual system defined so screens could be assembled consistently.
- 03
Implementation
Built iteratively with React, shipping vertical slices — data, logic and UI together — instead of layer by layer.
- 04
Hardening & launch
Edge cases, validation, responsive behaviour and performance passes, followed by deployment and post-launch monitoring.
Results & Outcomes
- Shipped to production and publicly reachable at the live URL.
- Responsive from small mobile screens through large desktop layouts.
- Interface patterns reusable across the rest of the product surface.
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